There are plenty of reasons why it’s valuable and helpful to know how to ghostwrite social media statuses. If you ARE tasked with ghostwriting social media posts for a client, there are proven methods that will make your job easier. These tips will help you craft a more personal and authentic status without having to worry about sounding too informal or unprofessional. Here are ways to ensure that your ghostwritten social media statuses will be worth the time and effort you put into it and more than just a good idea in theory. Plus, the reader will likely be impressed with your writing skills as well!
Implement social media strategy
Any business that wants to have an impact on social media needs to have a strategy in place. This means understanding who the target audience is, what kind of content they want to see and how often they want to see it. Once your client has that figured out, you can start creating content that appeals to them by asking for engagement data from each platform. But don't stop there! You also need to make sure they're monitoring social activity and engaging with their audience regularly. The best way to do this is to communicate with the social media manager or social media expert the company has. Together with the social manager, you can curate some incredible content.
Post statuses that won't fail
When it comes to social media, businesses need to be careful about what they post. A single status update can make or break a brand. That's why it's important to have a ghostwriter who understands social media and knows how to write engaging content. Here are some proven methods of ghostwriting for a better social media status:
Content on Facebook should be entertaining, shareable, and informative. When you ghostwrite, you take on the persona of the brand and write as if you are the business, no different than any other writing you've done with other clients. This ensures that the content is on-brand and aligned with the company’s voice. Additionally, you can save time by batch-creating content. You can sit down and write a month’s worth of posts in one sitting. Also, keep these things in mind:
A social media post is only as good as its content. If you don’t have anything interesting to say, the post will be quickly forgotten. If you post on Twitter, your words must be succinct and easy to comprehend, given the character limit. Here are several tips to help you write better social media content or tweets:
A great social media post on Instagram is all about the content. But what if you don't have the time or creative juices to write something compelling? Instagram is primarily about visual content. To encourage an interactive experience with your content, your words matter. Here are some tips for that:
LinkedIn is an online network where business professionals and brands share industry insights, news, and updates. It’s no secret that content is key to success on LinkedIn. Here are a few tips to take a client's LinkedIn presence to the next level:
In a lot of ways, the aim of Pinterest is to highlight the image rather than the text. Having said that, the right description can make all the difference! Creating posts on Pinterest should reflect the image, not describe it. Just as you would with other social media platforms, such as Facebook and Twitter, think about what you want your post to accomplish before writing it. Use Pinterest’s search feature to find pins related to your topic and take inspiration from them. Here are some other great tips for ghostwriting pins:
There's no shame in admitting that you need help when it comes to ghostwriting for social media. If you're already ghostwriting, view this task as micro writing! As a ghostwriter, capture the brand's voice like always and turn your ideas into engaging posts that will reach new audiences and increase engagement! Are you ready to ghostwrite some social media updates now?