How to write a great blog post isn’t something you’re born with. It’s something you learn as you go, and one of the most important tools to help you learn how to structure the perfect blog post is ghostwriting. When done right, your content can be used across multiple platforms and generate more leads while boosting your ROI, but if you fail at it, your posts will lack authenticity and your content may not be read by those who need it most.
If you want to learn how to ghostwrite a better blog post, this is the guide for you. We'll cover everything from how to structure your post, what kind of language to use, and how to keep your reader's attention. By the end of this guide, you'll be able to ghostwrite a perfect blog post every single time.
Why blogging matters
Blogging is important for a variety of reasons. It's a great way to build an online presence, share your thoughts and ideas with the world, and connect with like-minded people. And, it can be a great source of income if you know how to monetize your blog. But, before you can start reaping the benefits of blogging, you need to learn how to write a better blog post in order to ghostwrite for others and make more money.
Blogging doesn’t require any special skills or training besides writing skills, and once you know how to craft a decent post, you can start right away. Ghostwriting blog posts for others is significantly different from writing one for yourself. Learn how to ghostwrite the perfect blog post in 2022 with this definitive guide! So let's get started!
Structure is everything
To ghostwrite a better blog post, you need to understand structure. A well-structured blog post will have a beginning, middle, and end - just like any good story. Simple structure for a blog post needs to have a clear introduction, body, and conclusion. But there's so much more that goes into curating an excellent post. How you craft a blog post relies on building a structure that gets your message across, appeals to the reader and keeps them interested.
Blogging requires the knowledge of how to structure the perfect blog post. Here's how to ghostwrite a better blog post:
In order to write an amazing blog post, follow the guide below in order!
Elements of a blog post
The headline is the only opportunity you have to make a good impression on a prospective reader. So it's important to choose a headline that is both informative and will pique the interest of your audience. A good blog post also has a catchy introduction that outlines what the blog post will be about. The body of your blog post should be well-organized and support the claims made in your introduction. And finally, you'll want to end your blog post with a strong conclusion that leaves your readers with something to think about.
However, there are always other elements to include and reasons they matter! Let's take a look at EVERYTHING you need to know!
Utilizing tools like Canva can help make your blog post more visually appealing, which can help draw readers in. You can also include infographics or videos to break up the text and add another layer of interest. Utilizing social media platforms to share your blog post can also help increase views. Creating a Facebook page dedicated to your blog can help increase traffic, as well as tag relevant people or organizations in your posts. Don't forget to share buttons for social media! This helps the reader share quickly instead of jumping through the hoops of copying and pasting into a platform. Here are a few media examples:
There are so many options here! You could even create a poll on Facebook and embed a code into the post. Also, a good rule of thumb is to add an image before or beside the introduction and to break up the body with other visuals if needed between every 300-400 words.
One great tip that is a proven method is to structure your layout with the standard L-formation by aligning all images and text from the left side of the page. Readers tend to read and scan from the left. With that in mind, another great tip is to make sure all of your keywords or keyword phrases are in the introduction and first paragraph of the body. This ensures that search engines that crawl the page can find them and this will help your rankings.
The length of the post matters as well! Blog posts are usually written between 300 - 500 words but as much as 1000 words. Anything over 1000 words can be considered a guide or article. No matter how long your blog post is, make sure the information is straightforward and informative.
Proofread your blog post before publishing! Make sure you’ve caught all mistakes, especially spelling errors and grammatical errors. The best way to proofread is to read your draft backward. The sentences will still flow logically, and you'll catch anything that you may have missed during normal reading. Using the free feature of Grammarly to edit and clean up the blog post will also help!
Once everything has been corrected, use these final steps:
Here’s a rundown of what you just learned:
Keep your blog posts short and sweet - readers have short attention spans, so make sure you get your point across quickly and efficiently. Start with a catchy headline that will make readers want to learn more. Write in a clear, concise, and easy-to-read style. Engage your readers by using strong storytelling techniques. Use images, infographics, and videos to break up text and add visual interest. Take advantage of social media platforms to share your content and reach a wider audience. Always proofread your work before hitting publish!
If you're looking to ghostwrite a better blog post, there are some things you should keep in mind. First, you need to know your audience. Who are you writing for? What are their interests? How can you appeal to them? Secondly, what is the purpose of your blog post? Are you trying to inform, entertain, or both? Once you know these things, you can start crafting your blog post. Keep your sentences short and to the point. Use strong verbs and an active voice. Engage your readers by using anecdotes and stories. And finally, don't forget to include a call to action like the one below!
Are you a ghostwriter looking to improve your techniques or are you just starting and need some guidance? We have you covered! Check out our other blog posts for more information!