The Most Important Steps in a Ghostwritten Article

ghostwriting Jun 10, 2022
Man holding a tablet with a screen view of a website with a 'News' headline.

by Cris Yeager


There are a few tricks to ghostwriting that anyone can learn and use, but the most important step in the process comes before you even write your first word. You see, writing an article with your own voice sounds great in theory, but in practice it rarely works out well. A ghostwritten article needs to feel like it was written by the person who has asked you to write it, so make sure to leave them plenty of room to shine within the content.

At first, ghostwriting may seem a little scary. It comes down to knowing when to use the subject's voice or your own. How do you successfully ghostwrite an article for someone else? With these steps and strategies to follow, you’ll help yourself reach the biggest audience possible while ensuring that your written work shines in terms of professionalism and quality content without sacrificing the authenticity of the original voice or style of the subject you’re ghostwriting for.

Get to know who you're writing for
The first step to successfully ghostwriting an article is to get to know the person or people you're writing for. What's their voice like? What topics are they passionate about? The more you know about your subject, the easier it will be to capture their voice on the page. Take time to review and even quote things that they've said previously if possible - that way you can use their own words and language to keep them true to themselves while still producing quality content. 

Understand how to capture their voice
As a ghostwriter, it's important to be able to capture your subject's voice. This means understanding how they speak and their writing style. It's also important to be able to get inside their head and understand their thought process. One thing that makes ghostwriting a bit spooky is that you are essentially making the decisions on behalf of the person who commissioned the work. Therefore, the most important aspect of successful ghostwriting is that when in doubt, defer to your subject's voice instead of just adding in what seems right at the time. Once you have a good understanding of these things, you'll be able to successfully ghostwrite an article for them.

Consider the narrative and structure
When you're ghostwriting an article, it's important to consider the narrative and structure. You want to make sure that the article flows well and that it's easy to follow. Here are a few tips to help you with that: 
1. Start with an outline. This will help you organize your thoughts and ensure that the article has a clear structure. 
2. Use your subject's voice. This is one of the most important aspects of ghostwriting - you want to make sure that the article sounds like it's coming from the person you're writing it for. 
3. Maintain a consistent tone throughout the piece. This will help create a cohesive article that flows well. 
4. Use simple language.
5. Edit carefully. 

If you're ghostwriting for others, it's essential that you write often and edit well. These two factors will ensure that your article is clear, easy to read, and true to your subject's voice.

Be as flexible as possible
The best ghostwriters need to be flexible. They know how to take on their client's voice and style while still infusing their own unique flair. This is what makes ghostwriting so challenging - and also so rewarding. The key is to be as flexible as possible, and to always be learning new techniques. A great ghostwriter knows when it's appropriate to use the writer's voice or when it's better to let the subject do the talking. With practice, anyone can master this art! 

In conclusion
You get to help someone else share their story while also getting paid for your work. It's a win-win! But if you're new to ghostwriting, there are some important things you should know before starting out on your next project. Once you have an idea of what they want, it will be easier to write the rest of the content knowing exactly what they need from you.