Make Your Business Content Professional with a Ghostwriter

ghostwriting Jul 29, 2022
Consider hiring a ghostwriter to make your business content professional. Open planner with the words 'content strategy' written in blue.

by Cris Yeager


Maybe you’re already familiar with the concept of a ghostwriter – someone who can professionally write copy for your website, blog, or other content-driven marketing efforts on your behalf. Maybe you’ve even considered hiring one in the past but were unsure how to go about it, or whether it was worth the investment – which can be substantial depending on how much content needs to be written. If this sounds like you, here are some quick answers to get you started on your way to securing the expertise and help you need to take your business goals to the next level with professionally-written content to back you up.

If you need your business content to be professional, it’s time to consider hiring a ghostwriter. A skilled ghostwriter can turn your great ideas into content that speaks to your target audience, improves your search rankings, and generates quality leads that convert into customers at much higher rates than what you can do on your own. In this article, we’ll break down the benefits of ghostwriting, when it’s right for your business, and how to find and work with one of these talented writers.

How a ghostwriter helps
A good ghostwriter will be able to help you capture your unique voice, and then craft content that is not only accurate and error-free but also engaging and interesting. They can help you produce content more quickly than if you were doing it yourself, and they can also help generate ideas for new content. A ghostwriter can also help ensure that your content is optimized for search engines, which can improve your search ranking and visibility. Finally, a ghostwriter can help turn leads into customers by creating quality content that speaks directly to your target audience.

When to hire a ghostwriter
You should hire a professional writer when you need help creating high-quality content that will reach your target audience and achieve your business goals. A ghostwriter can help you produce blog posts, articles, ebooks, white papers, and more. They'll work in your voice to create the perfect content for your business, helping you gain new customers and make the most of digital marketing strategies. If hiring a ghostwriter is something you're considering, we've put together some quick guidelines on how to choose one wisely and get the most out of their services: 

  • Determine what kind of project you want to tackle: Do you want to hire someone for an ongoing project? Is this for one particular piece of content? What kind of budget do you have? 
  • Decide what type of professional service best suits your needs: How much writing experience does the writer have? What topics are they experienced in? 
  • Evaluate the cost: How much is their hourly rate or per word rate?

With THAT said...

How much does it cost?
It depends on the scope of the project, the quality of the writer, and the level of experience. Generally, you can expect to pay anywhere from $100 to $5,000 for a complete project. There are always exceptions to this rule. But in general, hiring a ghostwriter is not just about finding the cheapest writer, sometimes you get what you pay for. It's about finding someone who understands your business goals and how to meet them effectively. Some ghostwriters charge by the hour, some by each project.

Benefits of hiring a ghostwriter
An important factor when hiring a ghostwriter is whether they specialize in certain niches or industries. Hiring a ghostwriter has many benefits, including: 

  • A ghostwriter can help you create content that is professional and of high quality. This can improve your search rankings and lead to more customers.
  • A ghostwriter can help you generate ideas for content, so you don't have to come up with everything yourself. 
  • A ghostwriter can help save you time by writing the content for you while you focus on other aspects of your business. 
  • A ghostwriter can ensure that your content is consistent, even if you're not able to write all of it yourself. 

Hiring a ghostwriter can also allow you to manage the process from start to finish, which will make it easier for you or anyone else in your company who might need to work on any pieces.

You want someone who has an understanding of what's going on in your industry and who knows how readers might react best. You'll also want someone passionate about their work because this enthusiasm will shine through in their writing and will ultimately attract potential customers.

What else should I look for?
There are a few things to keep in mind when looking for a ghostwriter: 

  • Make sure they have experience writing the type of content you need. If you need blog posts, look for someone who has written blog posts before. 
  • Check out their writing samples. This will give you an idea of their style and whether or not they're a good fit for your project. 
  • Make sure you're clear on what you want before you start working with a ghostwriter. The more specific you can be, the better. This will help them understand your vision and produce content that meets your needs. 
  • Be prepared to provide feedback throughout the process.
  • Make sure they work with a contract.

Wrapping up
There's no shame in admitting that you need help to create great content. The best businesses hire ghostwriters to produce quality blog posts, articles and even social media posts. A ghostwriter can help you take your business to the next level by creating content that is engaging, informative and search engine optimized. If you're ready to make your business content professional, hire a ghostwriter today.