Create a Captivating Ghostwritten Blog Post Headline [Blogging Series Part 1]
by Cris Yeager
Creating a compelling ghostwritten blog post headline is essential for any ghostwriter. Without a strong informative headline, readers won't be interested in what the post has to offer, and blog traffic will suffer as a result. As a ghostwriter, it's important to know how to craft a headline that will draw in readers and give them the promise of solving a problem or giving them proper instruction. In this blog post series, you'll learn the basics of drafting an effective blog post headline that will keep readers engaged and coming back for more.
When to consider the title
Creating a blog post headline that draws in readership can be daunting, but it doesn't have to be. While the specific title you come up with will depend largely on the content of the post, the process of crafting a headline that will entice readers to keep reading is fairly consistent regardless of the subject matter.
When it comes to ghostwriting blog posts, the best time to consider the title may be after the post is written. Once you have finished writing and have a better idea of what the post is about, it becomes much easier to create a headline that is both enticing and accurate. This approach also allows you to play off of any clever turns of phrases or other elements in the post that could make a great title.
However, if you have been given clear direction from the person you are ghostwriting for, or if you are creating a series of posts, it may be beneficial to come up with a headline before finishing the piece. Doing this allows you to plan out any themes or plot points that need to be addressed as you write.
No matter when you decide to create your headline, keep in mind that it should accurately reflect the content of the blog post while still being compelling enough to draw readers in. A good headline will give readers an idea of what they can expect while leaving them wanting more. When done right, a headline can be the difference between a post being read and forgotten or shared and discussed.
Research keywords and phrases
Researching keywords and phrases is an important part of crafting an effective headline for a blog post. This step in the ghostwriting process helps ensure that the words you use are appropriate to your topic and will help draw in readers.
When researching keywords and phrases, you'll want to make sure that you're using terms that are relevant to your blog post. Consider the language used by your target audience, as well as what terms may be commonly used to describe your topic. Additionally, research popular topics related to your post and look for ways to tie them into your headline.
When researching keywords, keep a few things in mind. First, avoid using overly long or complicated words, as these can become distracting to readers. Also, try to limit the number of keywords you use—too many can sound repetitive or force readers away from your post. Finally, aim for variety when it comes to your keyword choice—this will help give readers a better understanding of the content within the post.
By researching keywords and phrases related to your blog post, you'll be able to create a compelling headline that accurately reflects the content of your post. With the right combination of words, you can draw in readers and keep them coming back for more!
Choosing the right words
When writing a ghostwritten blog post headline, it's important to choose the right words that will attract readers and entice them to read the blog post. To do this, you need to think about the problem your post is addressing and come up with a solution that can be offered in your headline.
For example, if you are writing about how to save money on groceries, a compelling headline might be 'Save Money at the Grocery Store: 7 Tips You Can Use Right Now.' This tells readers that they can learn how to save money quickly and get started right away.
You should always use keywords that are relevant to your topic. Additionally, make sure to include an emotional hook such as discover, unlock, or reveal in your headline. This will help viewers decide to read by making them feel like they can uncover something valuable.
Length and connecting keywords
When crafting a blog post headline, it is important to ensure that it is succinct but powerful. Keep your title between 6-10 words and/or under 60 characters for maximum effect. A shorter title can still pack in the key points and make the reader curious enough to click through and read the full post.
Connecting keywords also plays an important role in creating compelling headlines. Try to use words that provide context and are relevant to the post's content. Eliminate anything unnecessary and string together the most important information. This will help readers understand what they can expect from your article and draw them in to read more.
For experiment's sake, let's pretend to design a headline for a baking blog. Your topic is 'making bread from scratch' and you've researched relevant keywords and phrases. Here are your results: homemade bread, bread from scratch, baking bread, delicious bread and artisan bread. Obviously 'bread' is going to have a permanent home in the headline. Consider the other words and their placement: homemade, scratch, baking, delicious and artisan. Where should they go? Describe the bread first? Sorta. Present the problem, then describe the bread! Final result: Bake Delicious Homemade Artisan Bread from Scratch. What does the reader want to do? Bake bread from scratch. Of course, they want it to be delicious. The word 'artisan' may just be a bonus to draw the reader in, and that's ok! We ended up with seven words that contain forty-four characters. Would this headline entice you to read the blog post if you were looking to create your own bread at home? I think it would.
Test your draft
When you have crafted your headline, it is important to test it out before publishing. The first step is to search for the exact words of your headline on Google. This will help you see if anyone else has already used the same headline or a similar one. If you find another article with a similar title, then you should consider rephrasing yours. This can be as simple as rearranging the words or adding an extra word to make it stand out more.
Once you have tweaked your headline to make sure it is unique, then you can move on to testing how effective it is. Ask yourself questions like: Does the title sound intriguing? Is it easy to understand? Does it accurately represent the content of the post? If the answer to any of these questions is no, then consider changing the headline until it meets all of these criteria.
Your headline is essential for drawing readers in, so taking the time to craft and test it is worth it! With the right headline, your blog post will be sure to get noticed and engage your readers.
Prepare to write
While you may have a great headline for your post, it’s only the beginning. You want readers to be engaged with the rest of your content so that they keep reading and come back in search of more catchy headlines and informative blog posts! Don't forget to check out the next blog post in this series that will cover creating a proper Meta Description.