White laptop with screen view of a mock blog post with profile.

Ghostwrite Blog Posts That Don’t Haunt You in 2023


Alright, listen up, aspiring and current ghostwriters! This isn’t your standard snooze-fest of a guide filled with overused tips and jargon. We’re diving into the art of blog post ghostwriting like a scuba diver searching for lost treasure—or that elusive, perfectly cooked French fry in a sea of mediocre ones. Get ready to give your keyboard a run for its money because you’re about to up your game.

Ever wonder why some blog posts go viral while others are as ignored as a vegan at a barbecue? Ghostwriting is a crucial skill that requires expertise rather than magic. When done right, you can generate leads and increase your ROI to become a client’s MVP. But let’s not forget the disastrous “could-have-been” if you botch it. So, hold onto your hats because we’re about to go zero to sixty on how to ghostwrite blog posts like a pro.


Why Blogging is Your Golden Goose

So, blogging is the new black, huh? Well, it’s the golden goose if you’re looking to mint money or gain followers faster than cats chasing laser dots. Why? Good blogs can be likened to online magnets as they can attract a large readership. They seduce all the good things—audience, higher Google rankings, and money. But before you collect your golden eggs, you’ve got to master writing better blogs. Or, in our case, ghostwriting them like a spirit who actually knows how to use a keyboard.


Ghostwriting: It’s All About Structure, Baby!

Imagine your blog post is like a three-act play. You need a killer opening that grabs your audience, a juicy middle that keeps them hooked, and a grand finale that leaves them wanting more. If you don’t follow this structure, your readers will be more disappointed than a kid who got socks for Christmas. So, make sure your blog post is like a Broadway hit, with a clear and captivating intro, an engaging body, and a conclusion that doesn’t leave your readers shouting “boo!” from the cheap seats. Trust me, your audience will give you a standing ovation quickly.


Your Ghostwriting Blueprint

Listen up, Sherlock—it’s time to put your thinking cap on! Sift through the noise and find what matters—extracting juicy details from your client or lurking around reader comments to get the lowdown. What’s got everyone talking? Write with gusto and purpose. Your readers are here to have a blast, so make sure you deliver something worth their while. Will they be amused, informed, or fired up enough to host a tea party? The choice is yours, detective!


Blog Anatomy 101: Essential Bits and Pieces

A well-crafted blog post can be your ticket to the big leagues, attracting readers, boosting your client’s reputation, and generating leads like a boss. But you can’t just wing it like a ghost on a broomstick. You need a plan, structure, and a few tricks up your sleeve to make your blog post stand out from the crowd. So, put on your ghostly thinking cap, and let’s dive into the essentials of ghostwriting a blog post like a pro.



  • Keywords: Pick the essential ones. No fluff.
  • Length: Keep it under 60 characters unless you’re writing a novel.
  • Unique Factor: No cookie-cutter headlines allowed. Be a unicorn, not a mule.
  • Readability: If your headline needs a decoder ring, you’re doing it wrong.


Meta Description

  • Keywords: Yes, again. Don’t neglect this.
  • Length: Keep it brief but sizzling. Like a first date.



  • Author: It’s from your client, but you’re the puppet master.
  • Category & Date: Don’t forget these. They’re like the salt and pepper of your blog dish.



  • The Problem: Get to it. What’s bugging your reader?
  • Solution Preview: Spoiler alert! Offer a taste of the solution you’ll detail later. Tease them like a season finale.



  • Headings & Subheadings: Use them like a GPS for your reader.
  • Description & Problem: Get these out fast. No one likes a slow burn.
  • Lists or Bullet Points: If it fits, it sits. Keeps things neat and digestible.



  • The Mic Drop: Reassure and conclude. You want a standing ovation, not a facepalm.


More Than Just Words: Use Media Like a Pro

Blogging has evolved from just a text block to an engaging and visually appealing platform. To captivate your audience, adding multimedia elements such as images, videos, and infographics is like adding the perfect salted caramel topping to your blogging sundae. To make your blog more accessible and shareable, including social media buttons is imperative. These features make sharing your content as easy as taking candy from a baby.


Pro Tips: Because You’re Worth It

  • The Left-Hand Rule: Align images and text from the left. It’s how people read, okay?
  • Keyword Magic: Make Google your BFF. Keywords in the intro and first paragraph make you easy to find.
  • Length: This isn’t a college thesis. Keep it between 300 - 1000 words.
  • Proofread: Unless you want to look like an amateur. Spellcheck, Grammarly, or your fifth-grade English teacher—use something!


The Grand Finale

Congratulations! You’ve just received a valuable lesson, but don’t worry, it’s good. Writing a blog post is crucial compared to a first impression, handshake, and sales pitch. Whether aiming to educate, entertain, or simply captivate your audience, hitting all the right notes is vital to leave a lasting impression. Now, are you ready to dive into the world of ghostwriting? Fantastic! For even more insightful content, be sure to explore our other blogs. You’re sure to find something of interest.

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