Ghostwrite an Eye-Catching Blog Post Meta Description [Blogging Series Part 2]

Ghostwrite an Eye-Catching Blog Post Meta Description [Blogging Series Part 2]


by Cris Yeager


The benefits of ghostwriting the perfect meta description for blog posts are many. Writing a meta description for blog posts is an excellent way to improve your blog's SEO. It helps search engines understand what your content is about so they can accurately rank it in search engine results. It also helps potential readers understand the content of your blog post and decide if it is worth their time to read. By ghostwriting a meta description that is both clear and concise, you can make sure that your blog post is relevant to your client's readers and stands out from their competition. Additionally, writing a perfect meta description for blog posts can help you generate more organic traffic to your client's blog. This can ultimately lead to more conversions and better ROI for their business.


Why is it important to enhance the meta description?

Enhancing the meta description of blog posts can be incredibly beneficial as it helps ensure that the post appears higher in search engine results. Not only that, but a well-crafted meta description can also help capture a reader's attention and entice them to click on the link. Furthermore, having a strong meta description can help boost the overall credibility and professionalism of a blog post.


The right formula for writing a meta description

To help boost your SEO and make your content easier to find, a good meta description should be succinct (no more than 240 characters in theory) and include the main topic of the page, as well as a call to action. Ultimately, the goal is to provide terse and accurate information that will encourage users.

A blog post's meta description should be formulated from the most important key points of the information. When crafting a meta description for a blog post, it is important to focus on the main ideas and key points of the content. Take the time to identify the most important information and formulate a description that accurately captures the essence of the post.


Here's an example:

  • Let's pretend you have ghostwritten a blog post on saving energy during the winter months.

You have titled the headline "5 Winter Energy Saving Tips that Pay Off" and your keywords and phrases are winter, energy, saving, tips, saving energy and winter tips. Your key points are why saving energy in the winter is important, check windows and doors for drafts, maintain heating units, become energy efficient and bundle up.

  • With all of that information in mind, let's use the formula…

Main topic + keywords and phrases + key points = Meta Description draft

5 Winter Energy Saving Tips that Pay Off + winter, energy, saving, tips, saving energy, winter tips + why saving energy in the winter is important, check windows and doors for drafts, maintenance heating units, become energy efficient and bundle up = Meta Description draft

  • Now, let's break it down by pulling out vital information and inserting it to form a logical sentence…

Inspect and maintain your home and learn tips to save energy and become energy efficient during the winter months.

  • We can do better than this, let's reword it and add a little something to make more sense…

Learn tips to save energy and money during the winter months by inspecting and upkeep maintenance on your home while becoming more efficient.

  • Great! It's 141 characters and readers get the critical information they need!


How to scale down your wording

However, crafting an effective meta description for a blog post can be challenging if you aren't certain how to make it work in your client's favor. To help make it easier, focus on using concise wording that accurately conveys the key points of the blog post content. Make sure to keep your words brief and to the point, while still being detailed enough to entice readers to move forward with reading the actual post. Additionally, be sure to use keywords relevant to your content, so that your meta description is optimized for search engine results using the formula above. Finally, double-check your wording and make sure it reads well and is free of spelling and grammar errors. Following these tips can help you write a more effective meta description for your website.


Wrapping up

Congratulations on developing a winning strategy for writing awesome meta descriptions for your blog posts! Writing meta descriptions is an essential part of SEO, so it's important to get it right. With your strategy in place, you can confidently write meta descriptions that are informative, creative, and helpful. Make sure to include relevant keywords and don't be afraid to try out different approaches. Good luck!



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