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Ghostwrite the Perfect Blog Post Introduction: The word introduction in a book in print.

Ghostwrite the Perfect Blog Post Introduction [Blogging Series Part 3]

ghostwriting

by Cris Yeager


 

Ghostwriting is an art form that requires a unique set of skills and understanding to master. When writing an introduction for a blog post, it is important to take into account the client's branding and objectives. You must ensure that the introduction captures the attention of the right audience, conveys the correct message, and establishes the tone for the rest of the post. It is also essential to make sure that all the necessary information is clearly presented engagingly and concisely. Ghostwriting for someone else takes time and effort, but it is a rewarding endeavor because it can help to create content that is sure to captivate readers.

Are you looking for ways to write an attention-grabbing blog post introduction that will keep your readers engaged until the end? Writing a blog post introduction may seem intimidating, but it doesn’t have to be. With some helpful tips and tricks, you can learn to write a compelling blog post introduction and ensure the success of your post! In this article, you will discover the secrets to crafting an introduction that will draw in your readers and spark their interest. So, let’s get started!

HELPFUL TIP: Ghostwrite a two-part introduction (two complete paragraphs). If the word count is an issue, one long paragraph will suffice. One paragraph to draw in readers and set up the problem to be solved and one paragraph to relay important considerations, and hint at the solution to come (don't ever give away the answer in the introduction – then the reader has NO reason to continue viewing) and to establish a call to action.

 

Start with a statistic

A great way to capture readers' attention is to start your blog post with an interesting statistic or piece of information related to the topic. This will help set the stage for the rest of the content and give readers a clear understanding of what the post is about. Researching to find the most relevant and compelling information to include in the introduction can help make the blog post even more engaging.

 

FOR EXAMPLE

  • Topic: Is Twitter still relevant?
  • Statistic: According to www.thesocialshepherd.com, Twitter only ranks as the 15th most used social media platform.

Always back up your statement with a link that proves you are correct. Use only one sentence to make your point. Two, if absolutely necessary.

HELPFUL TIP: Don't forget to scatter keywords and phrases throughout the introduction!

 

Introduce the topic

This segment of the introduction will use the headline and keywords provided to present the issue in just three to four sentences. Each key point will be addressed in a single sentence, either in the form of a question or statement. This will ensure that the main points are clear and concise.

 

FOR EXAMPLE

  • Topic: Is Twitter still relevant?
  • Problem to be solved: Can a business still use Twitter to gain attention for its brand?
  • Key point #1: Since Twitter still has nearly 400 million active users, brand awareness can still be generated by using the correct methods.
  • Key point #2: Over 500 million tweets are sent every day, this means that if a business is using Twitter, the information will most likely be seen, but not necessarily engaged with.

All of the key points above should be used in the body of the blog post later to elaborate more. This is what keeps the reader interested and thinking 'yes, that's what I need to find out how to do' and their search for knowledge will spill over into reading more. If ghostwriting a two-part intro, end the paragraph here.

 

Tell a story

Use the first two sentences of this second half of the introduction to tell a story. Inform readers know that there is a solution to their problem and they can fix it by learning how.

 

FOR EXAMPLE

  • Topic: Is Twitter still relevant?
  • Problem to be solved: Can a business still use Twitter to gain attention for its brand?
  • Key point #1: Since Twitter still has nearly 400 million active users, brand awareness can still be generated by using the correct methods.
  • Key point #2: Over 500 million tweets are sent every day, this means that if a business is using Twitter, the information will most likely be seen, but not necessarily engaged with.
  • End 1st paragraph.
  • Story: By using the proper methods, any business can still use Twitter to relay vital information, present products and point viewers to their website. This takes a bit of social media management knowledge, time for users to find the tweets and determination to push forward with the platform.

This section is meant to encourage the reader and press them to keep reading.

 

Offer a solution

This part of the second paragraph is for hinting at the solution and offering a call to action.

 

FOR EXAMPLE

  • Topic: Is Twitter still relevant?
  • Problem to be solved: Can a business still use Twitter to gain attention for its brand?
  • Key point #1: Since Twitter still has nearly 400 million active users, brand awareness can still be generated by using the correct methods.
  • Key point #2: Over 500 million tweets are sent every day, this means that if a business is using Twitter, the information will most likely be seen, but not necessarily engaged with.
  • End 1st paragraph.
  • Story: By using the proper methods, any business can still use Twitter to relay vital information, present products and point viewers to their website. This takes a bit of social media management knowledge, time for users to find the tweets and determination to push forward with the platform.
  • Solution hint: Learn how to lay out your tweets like a professional, add the right hashtags and add media to your post to ensure maximum engagement.

 

Call to action

Inform readers that there IS a solution to the problem by presenting them with a call to action that speaks to them and pushes them to move forward with reading to find the solution.

 

FOR EXAMPLE

  • Topic: Is Twitter still relevant?
  • Problem to be solved: Can a business still use Twitter to gain attention for its brand?
  • Key point #1: Since Twitter still has nearly 400 million active users, brand awareness can still be generated by using the correct methods.
  • Key point #2: Over 500 million tweets are sent every day, this means that if a business is using Twitter, the information will most likely be seen, but not necessarily engaged with.
  • End 1st paragraph.
  • Story: By using the proper methods, any business can still use Twitter to relay vital information, present products and point viewers to their website. This takes a bit of social media management knowledge, time for users to find the tweets and determination to push forward with the platform.
  • Solution hint: Learn how to lay out your tweets like a professional, add the right hashtags and add media to your post to ensure maximum engagement.
  • Call to action: Don't expect earth-moving results when using Twitter for business in the beginning, however, it's completely possible to use tweets to your advantage to draw in consumers. Find out how!

And that wraps up the introduction completely! Let's see how it looks when you connect all of the sentences!

Can a business still use Twitter to gain attention for its brand? Since Twitter still has nearly 400 million active users, brand awareness can still be generated by using the correct methods. Over 500 million tweets are sent every day, this means that if a business is using Twitter, the information will most likely be seen, but not necessarily engaged with.

By using the proper methods, any business can still use Twitter to relay vital information, present products and point viewers to their website. This takes a bit of social media management knowledge, time for users to find the tweets and determination to push forward with the platform. Learn how to lay out your tweets like a professional, add the right hashtags and add media to your post to ensure maximum engagement. Don't expect earth-moving results when using Twitter for business in the beginning, however, it's completely possible to use tweets to your advantage to draw in consumers. Find out how!

 

Conclusion

Crafting an impressive and effective blog post introduction is essential to helping your client's brand stand out from the competition. To do this, it's important to use language that is both clever and engaging. Start by introducing the main topic of the blog post and then provide some background information to help readers understand the context of the post. You can also use this introduction to provide a brief overview of the key points you will cover in the blog post. Finally, use a powerful call-to-action that encourages readers to continue reading and take action. With the right combination of words, you can create an introduction that resonates with readers and encourages them to keep reading.

 



 

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