Definitive Guide for Ghostwriting a Better Blog Post in 2022

ghostwriting May 13, 2022
White laptop with screen view of a mock blog post with profile.

by Cris Yeager


 

Ghostwriting is a great method of crafting your message and keeping the reader engaged without having to spend time trying to find the right words or dealing with writer's block. Since ghostwriting has become increasingly popular in recent years, from journalism to online content creation, it's essential that you know how to write effectively using this method and structure your perfect blog post! Once you learn to craft the perfect blog post, you can ghostwrite for others and significantly increase your income.

How to write a great blog post isn’t something you’re born with. It’s something you learn as you go, and one of the most important tools to help you learn how to structure the perfect blog post is ghostwriting. When done right, your content can be used across multiple platforms and generate more leads while boosting your ROI, but if you fail at it, your posts will lack authenticity and your content may not be read by those who need it most. 

If you want to learn how to ghostwrite a better blog post, this is the guide for you. We'll cover everything from how to structure your post, what kind of language to use, and how to keep your reader's attention. By the end of this guide, you'll be able to ghostwrite a perfect blog post every single time.

Why blogging matters
Blogging is important for a variety of reasons. It's a great way to build an online presence, share your thoughts and ideas with the world, and connect with like-minded people. And, it can be a great source of income if you know how to monetize your blog. But, before you can start reaping the benefits of blogging, you need to learn how to write a better blog post in order to ghostwrite for others and make more money.

Blogging doesn’t require any special skills or training besides writing skills, and once you know how to craft a decent post, you can start right away. Ghostwriting blog posts for others is significantly different from writing one for yourself. Learn how to ghostwrite the perfect blog post in 2022 with this definitive guide! So let's get started!

 
Structure is everything

To ghostwrite a better blog post, you need to understand structure. A well-structured blog post will have a beginning, middle, and end - just like any good story. Simple structure for a blog post needs to have a clear introduction, body, and conclusion. But there's so much more that goes into curating an excellent post. How you craft a blog post relies on building a structure that gets your message across, appeals to the reader and keeps them interested. 

Blogging requires the knowledge of how to structure the perfect blog post. Here's how to ghostwrite a better blog post: 

  • Step 1: Plan out content: Planning out content is key when writing a blog because it provides direction and focuses on what you're trying to say. To find relevant topics and angles, try brainstorming with your client, take note of what your readers are commenting on or asking about, or search online for trends related to your topic. 
  • Step 2: Write with intention: Write with intention is another way of saying know what you want from this blog. No one wants to read the same material over and over. What do you want readers who finish reading it to know? What did they come away with? Do they feel informed about something? Empowered? Motivated? Provoked? Something else entirely? 


In order to write an amazing blog post, follow the guide below in order!

  

Elements of a blog post
The headline is the only opportunity you have to make a good impression on a prospective reader. So it's important to choose a headline that is both informative and will pique the interest of your audience. A good blog post also has a catchy introduction that outlines what the blog post will be about. The body of your blog post should be well-organized and support the claims made in your introduction. And finally, you'll want to end your blog post with a strong conclusion that leaves your readers with something to think about.

However, there are always other elements to include and reasons they matter! Let's take a look at EVERYTHING you need to know!

Headline

  • Keywords - Use only the most important keywords that are relevant to your topic. Transform them into a viable sentence.
  • Length - The length of characters for a headline should stay under 60 characters.
  • Uniqueness - Don't fabricate a generic headline! Make your title stand out.
  • Readability - You want to keep it concise and easy to read so your readers don't lose interest.
  • How to prepare - There are free programs floating around online that can help you shape your headline and research keywords related to your topic.


Meta Description

  • Keywords - Don't forget to include your keywords here as well.
  • Length - Stick to just one or two sentences but make sure they convey all of the most important information.
  • Summary - Use a summary-style paragraph that will pull readers in.
  • How to prepare - Edit your meta description for maximum readability.


Byline

  • Author - Let readers know who the information is coming from! As a ghostwriter, it's coming from your client.
  • Category - If your blog contains categories, include that.
  • Date - Always plug in a date. This helps readers determine if the post is new and the content is fresh.
  • How to prepare - Have links ready to anchor to both the clients' name and category.


Introduction

  • Problem - Why is this important? Present the problem that readers may be having that connects to the relativity of the topic.
  • Length - Divide the information into two paragraphs. One for initial viewing that contains the problem readers have and one to convince the reader to keep viewing the post.
  • Solution - The end of the second paragraph needs to contain the proposed solution to the problem. A call-to-action can be used here.
  • How to prepare - Condense as much information as you can for the introduction.


Body

  • Description - The first paragraph of the body should describe what the blog post is about.
  • Problem - The problem needs to be mentioned in the second paragraph
  • Sub-Headlines - Break down your information by forming sub-headlines. This organizes the text for better readability.
  • Lists/Bullet Points - This is an option that can be used if you have a list or set of information points. If you do, always use a bullet list OR use this as your sub-headlines.
  • Solution - The last paragraph should include the solution to the problem.
  • How to prepare - Write an outline with detailed content to keep everything organized.


Conclusion

  • Assurance - Assure the reader that the solution is the best possible option for the problem. Include any tricks or bonus tips.
  • Call-to-action - Prompt the reader to take action and fix their problem.
  • How to prepare - Craft a summary that convinces the reader to use your techniques.


Media options 
Utilizing tools like Canva can help make your blog post more visually appealing, which can help draw readers in. You can also include infographics or videos to break up the text and add another layer of interest. Utilizing social media platforms to share your blog post can also help increase views. Creating a Facebook page dedicated to your blog can help increase traffic, as well as tag relevant people or organizations in your posts. Don't forget to share buttons for social media! This helps the reader share quickly instead of jumping through the hoops of copying and pasting into a platform. Here are a few media examples:

  1. Include images or videos to break up the text and add visual interest. People are more likely to keep reading if there are attractive visuals to look at. 
  2. Use infographics to simplify complex information. 
  3. Create shareable content by adding social media buttons to your blog post. 
  4. Use helpful plugins to add functionality to your blogs posts, like a Twitter feed or an RSS subscription button. 


There are so many options here! You could even create a poll on Facebook and embed a code into the post. Also, a good rule of thumb is to add an image before or beside the introduction and to break up the body with other visuals if needed between every 300-400 words.

Bonus tips
One great tip that is a proven method is to structure your layout with the standard L-formation by aligning all images and text from the left side of the page. Readers tend to read and scan from the left. With that in mind, another great tip is to make sure all of your keywords or keyword phrases are in the introduction and first paragraph of the body. This ensures that search engines that crawl the page can find them and this will help your rankings.

The length of the post matters as well! Blog posts are usually written between 300 - 500 words but as much as 1000 words. Anything over 1000 words can be considered a guide or article. No matter how long your blog post is, make sure the information is straightforward and informative. 

Proofread your blog post before publishing! Make sure you’ve caught all mistakes, especially spelling errors and grammatical errors. The best way to proofread is to read your draft backward. The sentences will still flow logically, and you'll catch anything that you may have missed during normal reading. Using the free feature of Grammarly to edit and clean up the blog post will also help! 

Once everything has been corrected, use these final steps:

  1. Upload or copy your blog post onto a platform like WordPress or Medium where others can see it easily. If you have a blog already attached to your website, don't forget to include it within the navigation. 
  2. Share your blog post on social media using various hashtags (#BlogPost #2022 #mylife #advice). By making yourself available on multiple platforms, you'll have increased visibility across the web and access to potential new followers or customers who otherwise would never have seen your post! 

Conclusion
Here’s a rundown of what you just learned:
Keep your blog posts short and sweet - readers have short attention spans, so make sure you get your point across quickly and efficiently. Start with a catchy headline that will make readers want to learn more. Write in a clear, concise, and easy-to-read style. Engage your readers by using strong storytelling techniques. Use images, infographics, and videos to break up text and add visual interest. Take advantage of social media platforms to share your content and reach a wider audience. Always proofread your work before hitting publish! 

If you're looking to ghostwrite a better blog post, there are some things you should keep in mind. First, you need to know your audience. Who are you writing for? What are their interests? How can you appeal to them? Secondly, what is the purpose of your blog post? Are you trying to inform, entertain, or both? Once you know these things, you can start crafting your blog post. Keep your sentences short and to the point. Use strong verbs and an active voice. Engage your readers by using anecdotes and stories. And finally, don't forget to include a call to action like the one below!

Are you a ghostwriter looking to improve your techniques or are you just starting and need some guidance? We have you covered! Check out our other blog posts for more information!